This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change.

The marketing opportunity on LinkedIn is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.

This webinar is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn.

Takeaways - Creating the best first impression - Optimizing your content strategy - being generous and adding value - Strategically building your network - WHO you connect with and WHY - Winning algorithm love - how to optimize your reach and engagement - Sharing your expert voice - in groups and beyond - Bringing it all together